Long-tail keywords are the best: despite having a lower search volume than a dry key, they perform better by increasing conversions.
Keywords for websites: We know very well that you want to appear on search engines with short, concise and straight to the point keywords but are you sure this is the best choice to start with?
Many industries are particularly competitive and more: in addition to having to compete with industry giants nationwide, it is also possible to run into lexical and AI difficulties of Google bots that do not know exactly what kind of result the user is looking for.
Let’s take an example: if you have a fishing store, it is not recommended to try to position yourself with the simple keyword “fishing,” this is because it coincides with a fruit but not only: if
If Google understood the user’s intention, it could still provide disparate results such as equipment but also locations where to fish, tips on how best to do it, and newspapers that talk about this recreational activity. How to solve it? Using long-tail keywords.
You’re probably wondering why to target keywords with lower search volume. I’ll explain it right away; it has been proven that a multi-word keyword entry increases the chances of conversion.
This is because users have very clear ideas of what they are looking for, and when they find what they need, they are more enticed to buy it.
What are long-tail keywords?
Long-tail keywords are search phrases consisting of three or more words. In general, these are specific and detailed search terms that are typically found in product categories with low competition.
These long-tail keywords are often overlooked because they do not receive the same attention as shorter keyword phrases.
However, using long-tail keywords for SEO can be very beneficial to your website and its ranking in search engine results pages (SERPs). There are several reasons why long-tail keywords are important for SEO.
First, they are easier to place because they have less competition. This makes it easier to be found by potential customers and create more sales.
Second, by targeting a more specific audience, you can increase the conversion rate by providing the right information to users. Finally, long-tail keyword phrases will give you more control over SERPs, making it easier to optimize your pages and develop a clear content strategy.
Why are long-tail keywords important for SEO?
Long-tail keywords are often overlooked because they do not receive the same attention as shorter key phrases. However, using long-tail keywords for SEO can be very beneficial to your website and its ranking in search engine results pages (SERPs).
In short: long-tail keywords might give you many more results, but for in-depth analysis, avoid DIY. If you could use a hand from a professional who has been working in the SEO field for many years and has brought concrete results to their clients, please contact us. We are available to provide you with support in developing your SEO strategy.