Online sales in Switzerland on the rise, also thanks to Social Commerce

Post on: 14.03.2025

Online sales in Switzerland continue to grow in 2024, with an increase of 3.5% compared to 2024. previous year, reaching a total of 14.9 billion francs, also thanks to Social Commerce.

To reveal it è A study conducted by the company market analysis NIQ-GfK, in collaboration with the Swiss Trade Federation Handelsverband.swiss and the Swiss Post.

Shopping at foreign trade growing strongly

If domestic online trade has recorded a more moderate of the 1% (reaching a volume of 12.3 billion francs), purchases made from foreign retailers increased by 18% to a new record of 2.6 billion francs.

This surge è This was driven in particular by products purchased from Asian suppliers, which are shipped to Swiss consumers in the form of small packages.

Online sales in Switzerland | Concerns about unfair competition

L Rising international sales are raising concerns among Swiss operators, who are denouncing unfair competition by some Chinese platforms.

According to local companies, these retailers do not comply with Swiss pricing regulations, product safety and recycling fees, creating an imbalance in the market.

The most important sectors affected and growing

Among Swiss retailers, the Digitec Galaxus group stands out with a sales increase of +18%, confirming its position as the industry leader and showing robust growth.

However, Not all sectors benefit from this expansion: the fashion sector recorded a decline of 7%, confirming a negative trend already in the future. observed in 2023.

Online sales in Switzerland | The outlook for the future

Despite the challenges, experts predict a Further growth in online commerce in 2025, with an estimated increase of between 4% and 7%. The Swiss retail market consolidating and consumer confidence is expected to continue. to improve, further encouraging digital purchases.

A rapidly growing trend è that of social commerce, or the possibility of to buy directly through social media. This phenomenon is particularly appreciated by the Generation Z, who prefer a immediate, barrier-free shopping experience between the online and offline worlds.

According to analysts, the future of commerce will be more and more; based on the concept of instant purchases, regardless of where the consumer is located.

Online sales in Switzerland | What è Social Commerce?

The social commerce è a form of e-commerce in which the The entire purchasing process, from product discovery to final transaction, takes place directly to the of a social platform, without having to leave to complete the purchase on an external website.

How does Social Commerce work?

The most popular social media Popular Instagram, Facebook, TikTok and Pinterest, have integrated shopping features that allow users to discover products through posts, stories, videos or live streams, view details and prices without having to leave the App and buy directly with just a few clicks, thanks to integrated payment methods.

Whyé Is it growing?

Social commerce è particularly appreciated by the new generations, especially the Gen Z and the Millennials, who spend a lot of time on social media and prefer a quick and intuitive shopping experience.

In addition, the combination of influencer marketing and in-app purchases makes this mode Very effective for brands.