Temu improves its website thanks to the intervention of SECO

Post on: 18.04.2025

In 2024, Swiss consumer and merchant associations complained to SECO that the website of the Temu online platform was misleading.

The ensuing talks between SECO and Temu representatives ended in early April 2025, with the online platform adapting the presentation of its offer.

The associations Swiss consumers and traders complained about the unfairness not only of the website but also of the smartphone application and marketing emails from the online platform Temu.

SECO then contacted the Irish company Whaleco Technology Limited, which was responsible for Temu in Switzerland at the time. In the following months, talks took place between the parties and representatives of Whaleco also visited SECO's headquarters in Bern. The online platform has then gradually adapted the presentation of the offer quickly.

Below are some of the most popular changes: significant.

In case of discounts or price comparisons, è Now specified that the strikethrough reference price represents the « price of article on Temu immediately before the Application of price reduction.

The name, the address and the seller's e-mail address.

All' user is no longer proposed a wheel of fortune.

An article is referred to as « almost sold out» if the stock level è between 20 and 99 units. and it is expected that it will not be; moreù available within a few days. Previously, the indication of « almost sold out» It was used for stock levels between 20 and 199 units. Now a control mechanism ensures that this information is only shown for the expected range.

Several statements that put users under pressure (e.g. « Hurry up! More of x people have added this item to their cart!») others appear less frequently (e.g. « Flash offer»).

Several statements that put customers under emotional and temporal pressure (e.g. « We regret to inform you that… », « Hurry or loseà A occasion, Don't wait any longer, an item in your favorites list è almost sold out»).

Whaleco has committed to maintaining these changes. For its part, SECO confirmed that it is not no legal action against Whaleco is planned. However, I will be back. to hold Whaleco liable in the event of new complaints regarding the correctness of the offer.