Bicycle sales in Switzerland are down, but e-bikes are growing

Post on: 17.03.2025

Bicycle sales in Switzerland saw a further decline in 2024, following the trend already observed in 2023 and 2022. According to data released by Velosuisse, the An association representing bicycle manufacturers and traders, total deliveries fell to 341,100 units, down 14% from the previous year. previous year.

Despite the overall decline, electric bikes continued to grow, accounting for nearly half of the year; of sales.

Growing Popularity of e-bikes

In 2024, e-bikes saw a slight contraction in sales, with 152,800 unitsà sold, recording a -12% compared to the previous year.

However, the share of electric bicycles in total sales è remained substantial, representing 45% of the market. This reflects the continuous increase in interest in pedal-assisted bicycles in Switzerland.

Positive trends for specialized e-bikes

While the traditional bicycle market suffered a significant decline, with sales down 15% to a total of 189,500 units, some industries saw notable increases E-gravel sales, which nearly quadrupled, reached 1,000 units, while those of racing e-bikes increased by 27% and those of e-cargo by 23.7%.

These specific segments of bicycle sales in Switzerland are therefore experiencing increasing interest from consumers.

Factors influencing the market

Velosuisse explained that the decline in sales may be be attributed to several factors, including some degree of market saturation, a slowdown in consumer confidence, and the unfavorable weather conditions of recent springs. This contributed to a build-up of inventories which were not reduced as expected.

Despite these challenges, Switzerland continues to be an important market for bicycles, with around 5.2 million muscle bikes and 1.4 million e-bikes currently on the road.

What è The E-bike?

L' e-bike, or bicycle electric, è A bicycle that integrates a electric motor that assists the cyclist while pedaling. This motor is only activated when the rider pedals and helps to reduce the effort required, making it more difficult. easy to travel longer distances. long or tackle slopes without having to make too much effort.

E-bikes are equipped with a rechargeable battery that powers the electric motor and can be used to be recharged via a power outlet.

There are several types of e-bikes, including city bikes, racing bikes, mountain bikes (electric MTBs) and cargo (e-cargo). Speed usually does not exceed 25 km/h in Europe (according to European regulations), but the engine can Be adjusted to offer various levels of pedal assistance.

L' E-bike is an ecological and practical solution for those looking for a more efficient means of transport. sustainable, to face more sustainable paths; challenging without sacrificing Exercise.