Sharp decline in wine consumption in Switzerland

Post on: 29.05.2025

Wine consumption in Switzerland recorded a sharp decline in 2024, marking a decrease of 7.9% compared to previous year. According to official data, a total of 218.4 million liters of wine were consumed, which is 18.6 million liters less than in 2023. The decline concerns both white wines (-5.9%) and red and rosé wines (-9%), as well as a decrease of 2.5% for sparkling wines.

Swiss wines are particularly penalized: the consumption of domestic white wines is fell to 39.7 million litres (-11%), while that of foreign wines rose to 39.7 million litres (-11%), while that of foreign wines reduced only marginally (-0.2%). Even moreù There was a marked decline for Swiss red wines, which lost 20.7% to 37.7 million litres, compared to a decrease of 3.7% for red wines from import.

Overall, the consumption of Swiss wines is egrave; down by 16%, stopping at 77.4 million litres and with a market share of 35.5% (-3.4%).

Despite the contraction in consumption, stocks remain well supplied thanks to one of the most important harvests. scarce of the last fifty years, which has limited the accumulation of surpluses.

The phenomenon reflects a more &useverous change; A wide range of consumption habits: the Swiss, especially the younger generation, drink less and less alcohol, progressively detaching themselves from a deep-rooted tradition. Similar trends can also be observed in neighbouring countries and in the European Union.

According to the Swiss Wine Market Observatory (OSMV), sales of Swiss wines at the eight largest distributors fell by 5.5% in 2024. 30.5% of Swiss wines are been purchased through the stores of these distributors, while the rest is been sold in catering, hotel industry or through direct sales. Swiss wine prices have increased slightly by 1% at these channels.

For more details on wine production and consumption, è The report is available « The Viticultural year 2024».