Tesla in Switzerland: sales collapse in the first 4 months of 2025

Post on: 30.05.2025

The Swiss automotive market continues to go through a complex phase: in the first four months of 2025, around 71,400 new cars were registered, down 7.6% compared to the same period in 2024. In this scenario, the segment of alternatively powered cars – hybrid, plug-in hybrid and electric – It is growing significantly, covering 67% of the market.  However, what surprises è the collapse of Tesla in Switzerland, which not only does not benefit from this trend, but records a drastic drop in sales.

The U.S. automaker, a pioneer in mobility; electric, sold just 1500 vehicles from January to April 2025, a 61% collapse compared to the same period in 2024. The market share è which went from 4.8% to 2.1%, marking a clear decline compared to the competition. Even in April alone, Tesla saw its sales halved, marking a -50%.

Tesla in Switzerland | A drop that makes noise: the possible causes

The contraction in sales of Tesla in Switzerland appears all the more so; Sensational when compared with the positive trend of electric cars overall. In April, battery-powered vehicles reached 19% of the market, up from 16% in the same month of 2024. A clear signal that the interest in electric there è, but that Tesla is no longer ù managing to intercept it as in the past.

Several factors could explain this performance crisis:

• Growing competition from European and Asian brands that offer electric models at higher prices; competitive.

• Increasing competitionAbsence of public incentives at the federal level that make the purchase of a Tesla more ù accessible.

• Increasing competitionRegulatory debates and uncertainty about environmental policies and CO2 limits, which discourage some potential buyers.

The numbers: Tesla far from the top

In the comparison of the main car brands in Switzerland, Tesla appears to be lagging behind. Here are some numbers from January to April 2025:

• Growing BMW competition: 7100 vehicles sold

• Growing Volkswagen competition: 6900

• Increasing competition Skoda: 6400

• Increasing competition Mercedes: 5500

• Increasing competition Audi: 5400

• Increasing competition Tesla: 1500

Only Fiat did worse in percentage terms, with a drop of -72%, but it remains clear that Elon Musk's brand has lost ground in a market that, instead, he proves to be in favour of the Electric.

A missed opportunity for the queen of the electric?

For years Tesla è has been synonymous with innovation and a shift towards mobility. Electric. Today, however, also thanks to a public image more and moreù Controversial by its founder Elon Musk, the Californian company seems to be struggling to maintain its appeal in Europe and Switzerland.

According to Auto-Switzerland, the National Association of Importers, many potential customers remain interested in the purchase of electric cars, but expect more ù clear and favorable. “ The data show that the Swiss are willing to invest in new cars," says Mario Bonato, economist at the association. “ Politics must now send the right signals so that it is possible to send the right signals. this will is not suffocated by excessively penalizing regulations".

Tesla in Switzerland | What to expect in the coming months

Tesla's future in Switzerland remains uncertain. On the one hand, the company could relaunch with new models or with a more ù aggressive; From the local market appears more and moreù competitive and oriented towards a variety of of electricity offers more than amp.

It remains to be seen whether Tesla will be able to regain trust and market share, or if its dominance phase in the electrical sector is now behind him.