Migros invests CHF 2.5 billion in discounts, assortments and subsidiaries

Post on: 30.10.2024

Migros applies the low price to more than 100 p.m. of 1000 products daily use, strengthens its own brands and aims even more. on fresh and regional products.

In the coming years, 140 new supermarkets will be opened and 350 branches will be modernized. The means for these investments will be available by focusing on the core business, i.e. supermarkets.

Migros is experiencing its most great transformation in recent decades. The Company sells assets at a loss and become inadequate in order to return to concentrating on supermarkets and remain so; True to the principle of Migros founder Gottlieb Duttweiler: Migros offers high-quality products. at attractive prices.

For this reason, the 1° January 2024 è The company was founded Migros Supermarkets Ltd. The new strategy is taking shape, with tangible benefits for customers.

« The transformation of the Migros Group è in progress. Now our customers can reaping the first fruits, says Ursula Nold, president of the Administration of the Federation of Migros Cooperatives (FMC). « At Migros, people will continue to have more; for his own money in the future as well, he explained to the media at a local meeting in Zurich.

1. Low prices for more of 1000 products daily use

Quest' Migros intends to reduce the prices of more than 1000 Swiss products throughout the year and next particularly popular daily use, aligning them with those of discounters. It starts today, Monday, with over 60 products from the assortment of fruits and vegetables. They will be available immediately at a low price and highlighted in branches with a yellow sticker.

To these are added attractive actions on the most attractive products. Required. Both measures contribute to making the shopping basket at Migros significantly more efficient. economic.

Migros will invest in the next five years. 500 million francs just to lower prices. Mario Irminger, Chairman of the FCM Executive Board, explains how this is the case with the Slovak Government. it is possible: « First of all, thanks to the sale of the assets; At a loss, we have funds available to allocate to supermarket customers. Secondly, we consciously accept that we earn less at Group level: as a cooperative, Migros does not seek to maximise profits.

Thirdly, we are reaping the efficiency and cost advantages that come with a more efficient and cost-effective approach. close cooperation with the within the Migros Group. Reduced prices are in no way to the detriment of farmers and producers.

2. More Own brands with a good price-performance ratio

Migros proudly boasts over 200 own brands. They are popular, sometimes even considered a cult and are part of Migros' DNA. In the future, they will regain more weight and occupy a more important position. important in branches.

« We will increase the proportion of own-brand products in Migros stores and invest in their prices and quality in a targeted manner. "Says Guido Rast, Chairman of the Board of Management of Migros Supermarkets Ltd.

3. More Fresh and regional products

Migros optimises its fresh food chain, from the producer to the branch. This is what we do means that customers can constantly rely on the best quality fruit, vegetables and bread, from the open until the store closes.

Migros is not Not only strong in fresh produce, but it has also developed a dense network of contacts with regional producers and promotes these partnerships. « In the future, customers will get moreù for their money, not just in terms of quantity; in your shopping cart, but also in terms of quality. "Says Peter Diethelm, CEO of Migros Supermarkets Ltd.

4. Migros opens 140 new branches

Migros will invest in the next five years; a total of two billion francs in new branches more than 100 million francs. Modern. & expected opening of 140 new stores, mainly small M branches, in areas where the population is rapidly growing.

Ciò means that Migros will be the most important supermarket close for another 200' 000 households. By 2030, the Migros branch network, including the VOI branches and those of Migros partners, will be switched to the next level. from almost 790 units; of today at about 930,

5. Migros modernizes 350 branches

By 2030, Migros will renew; and expand; part of the 350 existing supermarkets. These outlets will look more ù fresh and a more ù modern in order to improve the customer shopping experience.

Thanks to all these measures, Migros will be able to; modernize and simplify its core business at the within the cooperative structure. Migros enjoys and continues to enjoy a excellent financial health. In 2025, Migros will celebrate; its 100° anniversary and will contribute; in a more ù that ever fresh and modern to ensure the quality; of life of its customers and society.