Migros specialist shops: sale of micasa and Do it + Garden

Post on: 25.02.2025

Migros has completed the sale of two of its main specialist store chains: micasa and Do it + Garden. While micasa will continue; to operate under new management thanks to a management buyout, most of the Do it + Garden branches will close down. by the end of June 2025.

In addition, the Migros Cooperative Zurich has announced that it will not renew; its franchise agreement with Alnatura.

The micasa brand continues under new management

As of 1° September 2025, the new company micasa AG takes over completely the Activitiesà of micasa through a Management buyout transaction. The company will be led by Philipp Agustoni, current CEO of micasa, and Manuel Landolt, COO of Migros Fachmarkt AG, with the support of the company. of private equity Rethink.

Thanks to this transaction, all 30 branches of micasa and micasa home will continue their operations. and all employees and apprentices will keep their jobs. Warranty and support services for purchased products will remain valid under the new management. “ Together with Rethink, we are energetically starting a new chapter for micasa. an independent, autonomous chapter with a clear vision," said Philipp Agustoni.

Closure of Do it + Garden

branches Despite numerous efforts to find a buyer, it is not è It was possible to find a global solution for Do it + Garden. As a result, most branches will close by the end of June 2025. However, the branches in Carouge and Nyon will be taken over by the OBI chain and negotiations are still underway for some locations with potential buyers in the DIY sector.

For the 466 employees impacted by the closure, Migros is looking for alternative working solutions to the internal or at the external group. If this is the case. if it were not possible, it will be Migros social plan has been implemented. Apprentices will be able to complete their training at the within the group.

Even after the closure, customers will be able to contact Migros branches for warranty and support services relating to Do it + Garden products.

Social plan for the employees involved

The closure of Do it + Garden and the sale of micasa will also have an impact on jobs In central administration of Migros Fachmarkt AG, which will ceaseà The activities by January 2026. In total, 159 employees will be involved.

To mitigate the impact of the redundancies, Migros has put in place a comprehensive social plan with support measures for relocation, including advice and incentives based on the seniority and the ageà of the staff involved.

Migros Zurich terminates its collaboration with Alnatura

Another important change concerns the Migros Zurich Cooperative, which has decided not to renew its franchise agreement with Alnatura. This means that the 25 Alnatura organic supermarkets in German-speaking Switzerland will gradually cease their operations.

Patrik Pö rtig, director of the Migros Cooperative Zurich, said: " Organic products have also established themselves in Switzerland thanks to our collaboration with Alnatura. However, after a in-depth analysis, we have decided to focus on the sale of organic products in Migros supermarkets."

Alnatura products and an assortment of around 2,400 organic products will remain available in Migros stores and on Migros Online. At the moment, it is not è it is clear whether Alnatura supermarkets will be able to continue to operate in another form; The company evaluateà Possible alternatives in the coming months.

Focus on core business and future prospects

These changes are part of the transformation strategy announced by Migros in February 2024. The Objective è strengthen the Group's position in the retail sector by improving the offer and guaranteeing competitive prices, high quality· and excellent customer service.

By focusing on its core business, Migros aims to consolidate its leadership in the Swiss retail trade, guaranteeing customers a wide range of affordable and quality products.