OBI strengthens its presence in Switzerland by acquiring two new subsidiaries Do it + Garden

Post on: 13.06.2025

The German DIY giant OBI continues its expansion in Switzerland with the acquisition of two new Do it + Garden subsidiaries, formerly belonging to Migros. From 1° September 2025, OBI will take control of the Stans (NW) and Steinhausen (ZG) sites, thus bringing the total number of OBI stores in Switzerland is 13.

Two new stores and a transformation in sight

As stated in the official press release, the stores in Stans and Steinhausen will continue to operate under the Do it + Garden teaches until the end of June. Follow a period of renovation and rebranding, with reopening scheduled for the end of October under the OBI brand. At the beginning of the year, the company had already took over the branches in Carouge (GE) and Nyon (VD).

L The whole operation is part of a more complex Extensive plan to rationalise activities of Migros, which has announced the definitive closure of 30 Do it + Garden branches by the end of June. Some outlets may be able to remain open, if the negotiations still in progress are concluded positively.

Also important is the Employment aspect: OBI has ensured continuity to the staff of the acquired branches, including apprentices, a sign of a gradual and socially responsible transition.

What OBI: Europe's DIY Giant

OBI is One of Europe's largest DIY, gardening and household goods chains. Founded in Germany in 1970, it now has over 640 subsidiaries in several countries, including Austria, Poland, Italy, Switzerland and other European countries.

The OBI assortment includes:

• DIY and home maintenance products
• garden care items
• tools and building materials
• solutions for the home furnishings and decoration
• tailor-made services such as wood cutting, equipment rental and in-store consultancy

OBI stands out for its customer-friendly approach and the Wide availability of items both in store and through e-commerce, which is increasingly central to the group's strategy.

An increasingly “ orange"

With this new acquisition, OBI strengthens its brand in Switzerland, where it aims to consolidate itself as a reference point for DIY and gardening lovers. The expansion coincides with a moment of transformation in the sector, in which the behaviour of consumer purchasing evolves towards more ù personalized, cost-effective and digital.

In the Swiss distribution landscape, OBI's presence is also a sign of confidence in the Swiss market, despite competition and ongoing structural changes.