Susanne Wille announces a momentous transformation in SRG

Post on: 10.11.2024

On her first day of work, SRG Director-General Susanne Wille announced a major business transformation. Responsible for a new national organisational and strategic development process, on behalf of the Board of Directors and in collaboration with the Management Committee, Wille leads a project that is unprecedented for SRG in terms of scope, complexity and timing.

Friday 1 November 2024, Susanne Wille met SRG staff via video conference. After an initial greeting, he outlined his priorities. and then dialogued with the collaborators of the different regions.

The main priorityà of the Director General represented by a global transformation of the company that will be carried out in the framework of a project called «Enavant SRG SSR». In Romansh « Enavant» means «forward, over».
The process of organizational and strategic development derives from several factors. It is SRG's corporate duty to refer scrupulously and with foresight to a changed financial framework.

The factors determined for planning are the gradual reduction of the radio and television licence fee in accordance with the requirements of the SRG and the SRG Licence Fee. to the amendment of the ordinance decided by the Federal Council, the sharp drop in advertising revenue and the increase in prices. By 2029, SRG It is therefore called upon to save around CHF 270 million, which corresponds to a reduction in the company budget of 17%. It should also be added that the new modalities; of media use and international competition make a process of corporate restructuring inevitable.

« Enavant SRG SSR» the most great transformation in the history of Company. In terms of how to proceed, depth, complexity; and speed, the process is totally new. Budget reductions will not only be distributed among the units; but it will be analyzed the company as a whole.

The transformation will have to answer several questions: with what strategy of the Is SRG looking to meet the needs of tomorrow's public service? How can we continue to offer added value to the public? What processes and structures will it have? SRG need it in the future? How to structure collaboration between units Company? What technologies to use? But also: how to be able to achieve this transformation on time? Susanne Wille emphasised that SRG must act quickly.

That is why, as Managing Director, following the analysis conducted after his appointment and agreement with the Council of and the Steering Committee decided to immediately kick off the strategic process. Susanne Wille also pointed out that SRG informerà transparently, as soon as the key parameters are defined, first the staff and then the public opinion.

SRG at the service of society

Other priorities of the new Director General are the program and the dialogue with the public as well as the as with the political world. Susanne Wille intends to engage in the ongoing political process concerning the initiative « 200 francs is enough!» and in this context to show the added value of SRG for society. « I am for a forward-looking SRG that is dynamic and at the same time reliable," says Susanne Wille. You will commit to for SRG that delivers quality; and for a media company that belongs to everyone.