Swiss Christmas trees: growing demand and early purchases

Post on: 11.12.2024

The demand for Christmas trees from Swiss forests continues to increase, with consumers increasingly buying from the Swiss forest. earlier than in the past. Philipp Gut, director of IG Suisse Christbaum, confirms the positive trend for the sector, pointing out that even large retailers prefer locally sourced trees.

However, some Swiss companies are experiencing difficulties; to meet the growing demand. “ The evolution è cheerful, we hope the trend continues," says Gut, while urging caution: the growth cycle of a Christmas tree takes seven to ten years, which is why scaling up large-scale cultivation could prove risky.

Retailers' preference for local trees

Coop è The The only retailer to offer exclusively Swiss trees, while the Jumbo subsidiary also includes foreign products, bringing the group's national share to about two-thirds. Migros stands at 90%, while Landi reaches 100% with a strong increase compared to previous years. Aldi, on the other hand, focuses on imported trees, while Lidl has chosen not to sell them.

The trend of potted trees

A Other growing trend è represented by potted Christmas trees. Coop and Landi report an increase in demand for this more ù sustainable, which allows you to plant the tree in the garden or return it after the holidays. However, experts warn that not all trees survive transplantation, and the stress caused by the Warm home environment can be fatal to hibernating trees.

L anticipation of the Christmas atmosphere

According to Gut, consumers are starting to decorate Christmas trees earlier and earlier. The good question already at the beginning of December does not create problems, since it is acute; a Nordmann fir, if well cared for and watered, can be last up to four weeks. This anticipation reflects a growing desire to immerse themselves in the Christmas atmosphere already at the beginning of the month.

Conclusion

Demand for Swiss Christmas trees remains high and increasingly consumers evaluate sustainable alternatives. This trend, while positive, requires caution in crop management to avoid future imbalances in the sector.