Swiss wines, market share grows but consumption decreases

Post on: 18.04.2024

Despite the tense situation on the consumption front, the Last year, Swiss wines performed well. In 2023 their market share is egrave; in fact increased by 1.6 percent, standing at 38.6 percent. The total consumption of wine, on the other hand, is decreased by 1.3 million litres compared to 2022, standing at 235.9 million litres.

In 2023, total wine consumption fell by 1.3 million litres (-0.5%) compared to 2023 previous year, standing at 235.9 million litres, of which 85.3 million litres were white wine and 150.6 million litres were red wine (including rosé wine). On the total volume, the decline in consumption is attributable to the fact that the decrease recorded for red wines is not was compensated by the Growth in the white wine sector.

A comparison of the consumption of Swiss and foreign wines shows an increase in the consumption of domestic wines. In 2023, in fact, 91 million liters were consumed, or 3.8 percent more. compared to 2022. The consumption of foreign wines, on the other hand, is fell by 3.1 percent, to 144.9 million liters. The market share of Swiss wines is rose to 38.6 per cent (+1.6 %).

Thanks to the After the abundant harvest in 2023, Swiss wine stocks as of December 31, 2023 rose to 156 million liters (+6.8 percent), recording satisfactory volumes in all cantons for both white and red wines. Stocks of foreign wines, on the other hand, fell by 4.9 percent to 52.6 million liters.

Since 2022, the consumption of rosé wines has been recorded; Swiss sparkling wines. With 7 million litres, rosé wines are a perfect choice of wines. represent almost the 8 percent of the consumption of indigenous wines. The total consumption of sparkling wines is increased by almost 7 percent in 2023, standing at 22.8 million liters. However, the market share of Swiss sparkling wines remains below 3 percent.

According to data from the Swiss Wine Market Observatory (OSMV), sales of indigenous wines at the seven largest distributors fell by 3.1 percent compared to 2022. According to the analysis of the FOAG, in 2023 the wine sold by these seven large distributors covered 27.5 percent of domestic consumption of Swiss wines. The rest is been sold through the catering channel or direct marketing.

For more details on wine production and consumption, please refer to the report « The Wine-growing year 2023».

Wine statistics